Atheel
Atheel is a fashion brand, specializing in designing and executing distinctive abayas that reflect the different faces of Arab culture in shapes inspired by the past, mimic the present and anticipate the future.
Task
In the same vein that Atheel takes, we set out, we designed a complete brand for them that reflects the thought and product that they offer, through the curves of the abayas, you find curves similar in the logo and overall design. To match the product with the brand in a seamless manner that helps Atheel launch into the market and compete strongly.
