Atheel is a Saudi Arabian womenswear fashion brand that aims to create elegant, sophisticated, and timeless clothing for modern women in the Arab region. The brand name is derived from the Arabic word for "noble", reflecting the brand's values of quality, excellence, and dignity. The branding project for Atheel involved designing a logo, a color palette, a typography system, a packaging design, and a website design. The goal was to create a consistent and coherent visual identity that communicates the brand's personality and vision.


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