In the realm of branding, two prominent strategies have emerged: the branded house and the house of brands. This article provides a concise comparison of these models, highlighting their unique characteristics, advantages, and potential drawbacks. By understanding the key differences, businesses can make informed decisions about their brand architecture to optimize their market presence and customer loyalty.
House of brands (Global)
Procter & Gamble
it owns dozens of household brands such as Tide, Crest and Pampers.
Unilever
It owns brands across various categories including personal care, home care, food and beverages, such as Dove, ax and Lipton.
Nestle
it owns several food and beverage brands such as KitKat, Nescafe and Purina.
The Coca-Cola Company
It owns a range of beverage brands including Coca-Cola, Sprite, and Fanta.
Mars, Iraqi National Congress
Owns a range of confectionery, pet food, and other food brands such as M & M, pedigree, and cousin.
House of Brands (Arabic)
Al Faisaliah Group
A Saudi conglomerate that owns a variety of brands including healthcare, retail and hospitality, such as Al Faisaliah Medical Systems, Gulf Tourism and Al Faisaliah Hotel.
Abu Dhabi National Oil Company (ADNOC)
A UAE-based company that owns a group of companies and sub-brands including ADNOC Distribution, ADNOC Refining, and ADNOC Gas Processing.
Kuwait Food Company (Americana)
A Kuwaiti food and beverage company that owns several brands of fast food and casual restaurants such as Kentucky Fried Chicken, Pizza Hut and TGI Fridays.
Almarai
A Saudi food and beverage company that owns a group of dairy and juice brands such as Almarai, Lusine and 7 Days.
Emaar Properties
A UAE-based real estate company that owns a group of sub-brands including Emaar Malls, Emaar Hospitality and Emaar Development.
Branded House (Global)
Apple
All products and services fall under the overall Apple brand, including iPhone, MacBook, and Apple Watch.
Google
All products and services fall under the Google brand, including Google Search, Google Maps, and Google Drive.
BMW
All products and services fall under the BMW brand, including BMW cars, motorcycles and accessories.
Nike
All products and services fall under the Nike brand, including Nike shoes, clothing, accessories
FedEx
All products and services fall under the FedEx brand, including FedEx Express, FedEx ground and FedEx shipping.
Branded house (Arabic)
Fly Emirates
United Arab Emirates based airline offering various services under the Emirates brand including Emirates Airlines, Emirates Holidays and Emirates Sky Cargo.
Etisalat Telecom
A UAE-based telecom company that provides various services under the Etisalat brand including mobile, internet and television services.
Dubai Duty Free
A Dubai-based retail company offering various duty-free shopping services under the Dubai Duty Free brand, including fashion, electronics and cosmetics.
Saudi Telecom Company
A Saudi telecom company that provides various services under the STC brand, including mobile, internet and television services.
Qatar Airways
A Qatari airline that offers various services under the Qatar Airways brand including flights, holidays and cargo